This is Not Blue... The Secret World of YouTube Custom Thumbnails

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How can a thumbnail that is a single colour get 17 million+ views. vidIQ looks at 10 reasons why some thumbnails work and others don't. SUBSCRIBE NOW:

Adding a custom thumbnail to your YouTube videos is one of the easiest things to do and yet it is too important not to spend time making one. They are your shop window, your book cover, your movie trailer poster. You need to get that potential viewer to click on your thumbnail before they get to enjoy the thing you spent hours crafting.

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In this video we're going to take a look at some of the best YouTube thumbnails in the world to try to understand what makes them so clickable, including why a single colour was able to generate more than 17,000,000 clicks. We'll take a look at why simplicity is so important, how some thumbnails pop, what story is being told, why text isn't always needed and why you should never put anything in the bottom right-hand corner. All that, and a whole lot more.

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